Wij zijn gespecialiseerd in het ontwerp, de productie en de plaatsing van uw etalage of productpresentatie. Wij verzorgen uw project, hoe groot of klein ook, voor u. Wij geven advies en zoeken samen met u naar de presentatie die binnen uw budget valt en de beste exposure biedt. Ook verzorgen wij de opslag van uw presentatiemateriaal wanneer deze niet ingezet wordt.
Retailtainment is a term used to describe retail marketing as entertainment. <>Marketing people describe "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy."
Sometimes called "inspirational retailing" or "entertailing," it has also been defined as "the modern trend of combining shopping and entertainment opportunities as an anchor for customers."
“There is a move towards the concept of 'retailtainment.' This phenomenon, which brings together retailing, entertainment, music and leisure ... Retailers need to look further than the traditional retail store elements such as colour, lighting and visual merchandising to influence buying decisions. The specific atmosphere the retailer creates can, in some cases, be more influential in the decision making process than the product itself. As goods and services become more of a commodity, it is what a shopper experiences and what atmosphere retailers create that really matters. Brand building is a combination of physical, functional, operational and psychological elements. Consumers will be willing to pay more for a brand if there is an actual added value from their experience of using the product or service.”
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